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Vision Statement

The Doctors, nurses and all staff are committed to the provision of High Quality Patient Care and best practice, through the delivery of services which are timely, considerate and responsive to the needs of our patient population, and supported by a clear focus on customer service.

To achieve this we will:

  • Listen to and understand the needs of our patients, and wherever possible reflect those needs on our services or ensure they are sourced for you;
  • Provide an environment which is clean, safe, and conducive to high quality patient care;
  • Provide urgent appointments that enable patients, as a minimum, to talk to a clinician on the day;
  • Offer patients, with on-going health issues, a clinical programme, jointly owned by both of us, to ensure that their reviews and medication are managed effectively;
  • Ensure that clinical and non-clinical staff partake in Continuous Professional Development, ensuring we practice in accordance with national guidelines, recognise best practice, enable our patients and the Practice to benefit from continuous improvement and working with the wider healthcare environment to deliver innovative solutions;
  • Provide excellent customer service, by ensuring we respond to you in an open, caring and timely fashion and importantly keep our promises;
  • Utilise available technology to enable all our clinical staff to respond effectively to your healthcare needs;
  • Ensure your prescription when already on "repeat" is ready for collection with 48 hours or where there is an issue contact you to advise of any delay;
  • Provide non-NHS services in a timely fashion against an agreed tariff;
  • Regularly communicate with you on Surgery performance;
  • Respond quickly and pro-actively to any concerns you may have about the service you receive from us.




Mission Statement


The Apollo Surgery is an established  Training  Practice and is part of Birmingham Cross City CCG. We provide high quality general  medical services and additional enhanced services to our population of patients who reside in and around Kingstanding & Oscott. We aim to monitor our workload and provision of services and adapt accordingly.  Our goal is to be as effective and efficient as possible in terms of the healthcare we provide and the business we run. We wish to remain focussed on providing excellent primary care services for our patients and we will encourage and reflect on their feedback.


We want to maintain a rich educational environment for our learners and encourage personal development of our team members and enhance their skills.


We wish to maintain a rich educational environment for our learners and encourage personal development of all our team members and enhance their skills. We wish to build upon our already excellent practice team working relationships and levels of mutual support.


We focus on achievement, teamwork and patients best interests at all times.


The practice will deliver efficient and effective primary care to the community by ensuring that:


  •     We are driven by the health needs of our patients, by best clinical and managerial practice and by benchmarking our performance.


  •     We demand professionalism at all levels and accept the need for ongoing training and personal development within the team.


  •     We are outward looking and opportunistic. Aiming to maximise service level improvements through partnerships and agreements within the community and wider health area.


  •     We are pro-active and forward looking in the fields of medical and business innovation.


  •     We believe in a primary care-led health service.


  •     We are committed to a caring, understanding and human approach to patient care and to fairness and mutual respect within the team.